Talia Joy Castellano was a Covergirl and an American Internet celebrity known for her YouTube channel "TaliaJoy18" that featured her unique makeup tutorials. Her channel was mainly dedicated to makeup, fashion and cancer vlogs where she would discuss neuroblastoma and leukemia, the diseases she battled for six years. At the time of Castellano's death, her channel had more than 750,000 subscribers and 45 million video views. Since then, her YouTube channel has grown to more than 1,000,000 subscribers. Even after her death, her Instagram feed @taliajoy18 has over 2,000,000 followers.